Mercedes-Benz’s performance division revealed its all-new Vision AMG Concept Thursday, previewing both a new design direction and a bespoke architecture that will underpin its new lineup of electrified vehicles starting in 2025.

During a press conference outlining the Stuttgart-based automaker’s brand strategy, the Vision AMG Concept took the spotlight as a design and engineering study. But more so, it provided a glimpse at a potential four-door performance EV rival against the Porsche Taycan.

“The Vision AMG shows in spectacular style what electrification could look like at Mercedes-AMG, while staying true to the brand aesthetic,” Mercedes-Benz Group AG’s chief design officer, Gorden Wagener, said in a statement. “With this study, we are now offering a first glimpse of how we are transferring the AMG DNA into the all-electric future, starting in 2025.”

Currently in the research and development phase at its home base in Affalterbach, Germany, the Vision AMG Concept highlights the company’s AMG.EA platform, as it’s been dubbed. It is solely reserved as the backbone for the performance division’s new range of all-electric automobiles.

Accompanying the new platform will be a bespoke variety of high-voltage battery and propulsion drive technology, currently under development by Mercedes-Benz’s own subsidiary, YASA. Mercedes-AMG wasn’t specific in terms of what kind of power outputs to expect. But the firm did note that its new drive systems will “deliver substantially more power than conventional electric motors.”

The Vision AMG Concept’s AMG.EA platform focuses on maintaining a compact size and lightweight design. Aesthetically, it maintains a direction of form-following function, prioritizing a shark-nosed front-end, and a low-lying, swooping tear-drop roof and shoulder line, all in the name of aerodynamics, which keeps the car slick through the air while improving driving range.

Aesthetically, the Vision AMG takes inspiration from some of the automaker’s other recent designs, following the same theme as the Vision EQXX and the production AMG EQS. It utilizes Mercedes-Benz’s latest vertical grille design, which meshes Mercedes-AMG’s current distinctive grille design with the bespoke design reserved for Mercedes’ general EQ lineup.

The concept also takes inspiration from some of Mercedes-AMG’s recent Formula One W10 EQ Power+ racer, which is exhibited by the aggressive rear diffuser and teal trim accents along the side sills.

There’s no indication that the Vision AMG will transition into a production model. But it does highlight the automaker’s commitment to electrification, even for its highly sought-after performance vehicles.

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